Ela Eternal Jewels is a female-founded fine jewelry brand based in California. 

After years of investing in plated jewelry that tarnished and faded, I turned to solid gold - jewelry meant to endure. Yet solid gold often felt inaccessible: designed to be overly elaborate, difficult to find online, and rarely suited for everyday wear. I didn’t want jewelry reserved for special occasions. I wanted pieces that could be lived in, layered, and loved daily - without compromise.

 

My story is rooted in legacy. I come from a family of gold jewelry manufacturers with over 70 years of craftsmanship behind them. I grew up surrounded by this craft - immersed in the art of creating jewelry that wasn't just worn, but remembered. I have watched how my family worked with devotion, and more importantly, how they lit up when hearing stories from customers who passed down their pieces through generations. That sense of lasting value - jewelry becoming part of a person's story - stayed with me.

 

Ela Eternal Jewels is my first venture into entrepreneurship and jewelry design - shaped by that heritage, but guided by my own philosophy. It is both a continuation and a new chapter: honoring time-tested craftsmanship while reimagining fine jewelry for the modern individual. 

 

We design and produce solid gold jewelry meant to integrate seamlessly into everyday life - timeless, intentional pieces created to mark moments both big and small. Ela is for individuals who seek more from their jewelry: enduring quality, thoughtful design, deeper meaning, and classic beauty that stands the test of time. 

We believe true luxury is thoughtful.

That’s why we’re committed to sourcing responsibly, pricing competitively, minimizing waste, and working only with materials meant to last - ethically sourced gold, real gemstones, and craftsmanship that respects both tradition and the future.

Every Ela piece is made to be cherished - worn for life’s everyday moments and lasting milestones alike. We hope our jewelry becomes part of your story, just as it has been for the generations before us.

Welcome to Ela - More meaningful, more valuable, more you.